Outdoor Advertising is one of the most popular forms of advertising for targeting a widespread population. Unlike telemarketing or even internet marketing where you are targeting a well defined group of people, outdoor advertising will be ‘available’ to everyone. Outdoor advertisers will often have a reasonable idea of who they are going to be targeting, for example a concert such as electric picnic will have a high concentration of 20-35 year olds, so they can expect to be exposed to advertising from beer or mobile phone companies. Fast Moving Consumer Goods (FMCGs) are typical candidates for outdoor advertising. Dublin is the home of Guinness and some of the best outdoor advertising you will see around Dublin is for Guinness – some even use the Guinness adverts as landmarks for navigating their way around Dublin. There are several Outdoor Advertising companies based in Dublin.
PR: 4
| The Outdoor Media Association The Outdoor Media Association is an industry body representing 98% of the Outdoor Advertising industry throughout Ireland. Such advertising formats include roadside, stations, car parks, shopping centres, local stores, darts, buses and taxis. OMA coordinates industry-wide projects such as monthly and quarterly advertising spend reports, Joint National Outdoor Research (JNOR) cover and frequency data for campaigns and the Outdoor Advertising Awards for poster creativity and effectiveness. |
PR: 4
| Poster Management Limited Poster Management Limited is based in Dublin and offer over 25 years of experience in outdoor advertising. They supply a wide range of services ensuring that the right advertising deal is done for you. |
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